ANALYZE FACTORS THAT AFFECT ENTREPRENEURS OF MICRO, SMALL, MEDIUM ENTERPRISES INTENTION TO USE ACCOUNTING INFORMATION SYSTEMS BASED ON FLOW THEORY
نویسندگان
چکیده

 This study aims to analyze factors that affect entrepreneurs of micro, small and medium enterprises (MSME) intention use accounting information systems (AIS). research model is based on theory flow which analyzes attitude towards AIS Use, Perceived Enjoyment Concentration as behavioral its impact actual usage. Analysis data uses Partial Least Square (PLS) Structural Equation Modeling (SEM). Unit analysis in this are Micro, Small, Medium Enterprises Bandung City. In order obtain primary data, we questionnaires. The result intended solve the problem low gives
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ژورنال
عنوان ژورنال: ACCRUALS (Accounting Research Journal of Sutaatmadja)
سال: 2021
ISSN: ['2614-5286', '2615-0409']
DOI: https://doi.org/10.35310/accruals.v5i01.626